2 important digital strategies, in the context of the COVID-19 pandemic

In the context of the coronavirus pandemic, it is difficult for organizations and companies to choose the best strategy to consistently progress and succeed. However, the pandemic was not an impediment in the adoption of digitalization, but on the contrary, accelerated its implementation process. Most companies have moved from office work to work-from-home environement very smoothly, without major impediments. Employees have managed to overcome the barrier imposed by social distancing and communication on the intended applications, remaining equally productive and eager to work. However, in order to prevent stagnation in terms of progress, but also to keep up to date with new communication trends in the digital age, here are some strategies you could adopt:

1.     Improve and expand your self-service options. Consumers have become increasingly eager for independence, especially in the context of the coronavirus pandemic. But even before Covid-19, people tended to fend for themselves. At the same time, their expectations for services have changed, now wanting to have absolute control over what they consume online, without the need for support from companies. These things will increase the comfort of consumers, who will continue to use self-service platforms even after the virus disappears. To be prepared and to meet the growing demand, start improving your processes so that the experience you offer your customers is as simple and intuitive as possible. By doing all these things, you will build a long-term and trust-based relationship with the people who benefit from your products.

2.     Compare your results with those of the competition in front of your customers. Even before the onset of the Covid-19 pandemic, people tended to compare offers from different suppliers, looking for the one that was most beneficial to them. The vast majority have a habit of looking online for deals on electronics, computers, books, movies and many other product ranges before buying them from the store. So the ability to compare different prices and offers is already part of consumer behavior. As the pandemic continues, shoppers have become increasingly cautious about how they spend their income. Many people have lost their jobs, so the desire to buy quality products at a reduced price is closely related to current prudence and need. In this context, try to make an analysis of what your competitors offer, and in this way you will give consumers exactly what they want, in a timely manner.