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4 types of technology all entrepreneurs need access to in the Digital Age

Saying that we live in a “digital age” may feel a bit cliche, but there's no denying that the internet and social media have revolutionized the way we interact.

There is already a dependence on digital tools, also found in the business world. The pandemic has accelerated online shopping trends, and countless companies are relying on digital tools to keep their operations at an optimal level.

For entrepreneurs, this reliance on technology creates new opportunities, but it also requires that startups use the right tech tools and technologies themselves.

1. Marketing tools

The digital age has introduced a host of new marketing techniques, and successful entrepreneurs must use each of these tools if they wish to reach their customers. Social media, email campaigns and SEO represent a significant source of traffic and customers for brands.

2. Data monitoring

One of the biggest advantages of modern tech tools is their ability to collect data. By learning more about your customers or the efficiency of your processes, you can make key changes to your business to improve your profitability.

3. Customer relationship management software

Because customers are so important, it should hardly be surprising that there is an entire segment of tech tools dedicated to them. There are customer relationship management softwares that give companies greater power in how they handle these vital relationships.

4. Basic automation

There are only 24 hours in a day, yet entrepreneurs often feel like they need an extra hour or three to manage everything that's on their plate. This is especially true of solopreneurs, who are tasked with running an entire business on their own.

While there are many tasks that are essential in any startup, many of these are mundane, rote activities that don’t have as great of a contribution to your company’s growth. This makes automation tools or the use of a virtual assistant essential for overworked entrepreneurs.